CLIENT
Bodo Bottles, a reusable water bottle brand conceived and executed from scratch.
OBJECTIVES
Create a drink brand with at least four flavors. Design a branding system, advertisements, and packaging.
Personal objectives: Learn Fusion360 & KeyShot
MY ROLE
Sole ideator and executor of this extensive class project.
VISION
Eliminate disposable plastic water bottle use, soft drink consumption, and reusable water bottle waste, creating a complete life cycle for water consumption.
MISSION
Promote environmentally conscious living and build brand loyalty with consumers by keeping the same bottle for life. Encourage healthy hydration habits.
VALUES
Be honest about profit motives.
Align your goals with those around you.
Be willing to try until you get it right.
Believe in others.
SKETCHES
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BOTTLES
Bodo bottles are designed for simple and enjoyable use. The bottom unscrews for flavor pod storage, the cap snaps into place upon opening, and patterned rubber adorns the lid and bottom for secure grip.
FLAVOR PODS
Store your flavor Pods in your water bottle and take them out whenever you want a boost! Each Pod has specific flavors and nutritional benefits.
PACKAGING
Bottles can be sold with or without the Pods.
