WHAT IS EUREKA?
//BACKGROUND
EUREKA! is an annual interdisciplinary workshop experience open to all RIT students. Characterized by community outreach with a local organization, EUREKA promotes social good through a 48-hour design thinking charrette. This year, student participants worked with Greentopia to promote and plan Rochester's new High Falls State Park.
Each year, EUREKA spawns a mini brand that embodies the spirit of the event. As a part of the planning team, I worked with Michael Grippo and Jennifer Zhang. I handled the typography, worked on graphics with Mike, photographed the event, and patched leaks as they arose.
The brainchild and and continued passion of Professor Lorrie Frear, EUREKA reached its 10-year anniversary in 2024.
Adobe Illustrator, Photoshop, After Effects & InDesign, Figma
Custom Typography, Event Branding, Motion Design, Photography
INSPIRATION
Illustrations by Benjamin Karis for New York State Parks in a modern style based on National Park posters of yore. Since this year's EUREKA event centers around a new NY State park, we wanted to continue this tradition of colorful illustrative representations.
LOGOTYPE PROCESS
I created a custom wordmark inspired by funky Art Deco type associated with the first National Parks.
A preliminary version of the wordmark before we ironed out the concept.
A concept typeface developed from the concept logotype.
Endless vectorization and 85 iterations later. . .
Final logo and crest
POSTER
Mike created the illustration of the falls, then I added coloring and text. The true back-and-forth wasn't this simple, but the general idea is that I fiddled with Mike's stuff and he helped fix it. Our color palette is derived from this illustration.
STICKERS
SOCIAL MEDIA POSTS
MOTION
Mike animated the water, trees and clouds and I added the text and transitions.
Animation played on RIT's SHED jumbotron screen.
PHOTOGRAPHY
Photos taken by myself during the event.
PHOTOS
Photos taken of me during the event. Credits to Jennifer Zhang, Michael Grippo, Jolie Greco, and Lyle Lewis.
These photos inspired me to get a haircut.
