BACKGROUND
In a class on design systems, students were tasked with creating a comprehensive brand identity and accompanying guidebook.
I chose my home state of Vermont, drawing on my personal knowledge and research to build a brand that connected with residents in a way unprecedented for a governing body. The project took 14 weeks, and I was the sole designer.
Adobe InDesign, Illustrator, Photoshop & After Effects, Figma
Custom Typography, Brand Identity, Editorial Design
BRAND GUIDELINES
This is a in-depth brand book that instructs employees on correct usage of the new Vermont brand. Check out sections on colors, verbal identity, photography guidelines, and more.
For a quicker snapshot of the brand, continue on below.
SKETCHES
Early explorations for radial patterns that would hold multiple representations.
Clover sketches!
These are not my finest type sketches, but they helped new ideas form.
LOGOTYPE PROCESS
Each minute change brought the logotype closer to a version that balanced readability, organic charm, and elegance.
LINOCUT STAMP PROCESS
LOGO
COLORS
TYPOGRAPHY
LAYOUTS & GRID
BRAND APPLICATIONS
Mouse over each image to see more about the piece.
With a law banning billboards in the state, it's unlikely that Vermont would ever advertise on one. Here is my take on a billboard advertisement if they ever chose to create one.
A brochure advertising Vermont's scenic byways. Pamphlets like this one are common to see at rest stops and local stores, and offer an excellent opportunity to establish consistent branding in print.
Bidniss cardz.
Two posters, one advertising Vermont State Parks, and one promoting a proposed campaign for the new Vermont brand launch.
Individually screen printed postcards
Stamps with art from Alden Bryan, Bread & Puppet Press, and Sabra Field, respectively. Stamps like these would be part of a commemorative run to promote the new Vermont state brand. Residents would be able to submit their own designs and have their art printed on personal stamps. No competition necessary!
Web banner number 1
Web banner number 2
WEBSITE
An overhaul of vermontvacation.com.
